The first iPhone case UAG developed was for the iPhone 4, and featured UAG’s signature pattern, inspired by jerry cans.
Jerry cans were first popularized during World War II, made of pressed steel to create rigidity and strength while remaining lightweight to transport liquids like gas and water to troops.
UAG includes its own now-iconic version of the jerry can design to invoke this sense of high-quality, military-grade strength that has come to represent UAG.